1. Introduction
SeenLoop ("we", "us", "our"), operated by Eternalcustoms, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.seenloop.com or use our services.
We process personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
2. Who We Are (Data Controller)
For the purposes of UK data protection law, the Data Controller is:
- Company Name: SeenLoop / Eternalcustoms
- Address: 1209 MOUNTAIN ROAD PL NE STE R, ALBUQUERQUE, NM 87110, USA
- Email: info@seenloop.com
- Phone: +1(208) 920-1143
- Website: www.seenloop.com
If you have any questions or concerns about how we handle your personal data, please contact us using the details above or via our contact form.
3. Data We Collect
We may collect and process the following categories of personal data:
- Full name, username, email address, phone number
- Company name and billing address
- Country and region of residence
- Payment confirmation details (processed by Stripe — we do not store card numbers)
- Transaction history and order records
- IP address, browser type, and version
- Pages visited, time spent on site, referring URLs
- Device type, operating system
- Messages sent through our contact form
- Email correspondence with our team
- Project requirements and notes submitted during ordering
4. How We Use Your Data
We use your personal data for the following purposes:
- Service Delivery: Processing your order, delivering digital services, and communicating project updates
- Account Management: Creating and managing your client account on our platform
- Payment Processing: Verifying and processing payments via Stripe
- Customer Support: Responding to enquiries, resolving disputes, and providing technical support
- Legal Compliance: Meeting our legal and regulatory obligations (e.g. invoicing, tax records)
- Security: Detecting and preventing fraud, abuse, and unauthorised access
- Service Improvement: Analysing usage patterns to improve website functionality and user experience
- Marketing (with consent): Sending promotional emails or newsletters where you have opted in
We will never sell, trade, or rent your personal data to third parties for their marketing purposes.
5. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
- Contract (Art. 6(1)(b)): Processing necessary to perform our contract with you, including delivering services and managing your account
- Legal Obligation (Art. 6(1)(c)): Processing required to comply with our legal obligations (e.g. financial records, tax compliance)
- Legitimate Interests (Art. 6(1)(f)): Processing for fraud prevention, website security, and improving our services — where these interests are not overridden by your rights
- Consent (Art. 6(1)(a)): Processing based on your explicit consent, such as for marketing communications — which you may withdraw at any time
6. Data Sharing
We may share your personal data with the following categories of recipients, strictly for the purposes described in this policy:
- Stripe Inc. — Payment processing (governed by Stripe's own privacy policy)
- Hosting Providers — Cloud infrastructure for website and data storage
- Email Service Providers — Transactional and notification emails
- Subcontractors — Trusted freelancers or agencies assisting on your project, under binding confidentiality agreements
- Legal & Regulatory Authorities — Where required by law, court order, or regulation
7. Data Storage & Security
Your personal data is stored on secure servers located in the United Kingdom or the European Economic Area (EEA). Where data is transferred outside these regions, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions).
We implement appropriate technical and organisational security measures to protect your data against accidental loss, unauthorised access, alteration, or disclosure. These include:
- 256-bit SSL/TLS encryption for all data in transit
- Encrypted database storage for sensitive records
- Hashed and salted password storage (bcrypt)
- Regular security audits and access controls
- Role-based access — only authorised personnel can access personal data
Despite these measures, no internet transmission is completely secure. In the event of a data breach that affects your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours and affected individuals without undue delay.
8. Your Rights Under UK GDPR
You have the following rights regarding your personal data. To exercise any of these rights, contact us at info@seenloop.com.
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete data about you.
Right to Erasure
Request deletion of your data where it is no longer necessary.
Right to Restriction
Request that we limit how we use your data in certain circumstances.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests or direct marketing.
Automated Decisions
Not be subject to solely automated decision-making with legal effects.
Withdraw Consent
Withdraw consent at any time where processing is consent-based.
9. Cookies & Tracking
Our website uses cookies — small text files stored on your device — to enhance your experience and analyse website usage. We use the following types of cookies:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Session management, login state, security tokens. Required for the website to function. | Session / 30 days |
| Analytics | Understanding website traffic, page views, and user behaviour (e.g. Google Analytics). | Up to 2 years |
| Preference | Remembering user preferences such as language or region settings. | Up to 1 year |
You can control or delete cookies through your browser settings at any time. Please note that disabling certain cookies may affect website functionality.
10. Third-Party Services
Our website integrates with the following third-party services that may process your data:
- Stripe — Secure payment processing. Stripe has its own privacy policy and is certified to PCI DSS Level 1. We do not store your card details. Stripe Privacy Policy →
- Google Analytics — Website usage analytics (if enabled). Data is anonymised before transmission. Google Privacy Policy →
- WhatsApp / Facebook Messenger — Optional customer support communication channels. Subject to Meta's privacy policies.
- Email Providers — Transactional and notification emails sent via secure mail services.
11. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting requirements:
- Client account data: Retained while your account is active and for 3 years after closure
- Order & payment records: Retained for 7 years for HMRC compliance
- Communication records: Retained for 3 years from last interaction
- Marketing consent records: Retained until you withdraw consent
- Website analytics data: Retained for 26 months
Upon expiry of the retention period, data is securely deleted or anonymised. You may request earlier deletion under your right to erasure (see Section 8).
12. Children's Privacy
Our website and services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect personal data from children under 18.
If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at info@seenloop.com. We will promptly delete such information from our records.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify registered users via email where required
- Display a prominent notice on our website
We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
14. Contact & Complaints
For any privacy-related queries, data subject access requests, or concerns, please contact us:
- Company: SeenLoop / Eternalcustoms
- Address: 1209 MOUNTAIN ROAD PL NE STE R, ALBUQUERQUE, NM 87110, USA
- Email: info@seenloop.com
- Phone: +1(208) 920-1143
- Website: www.seenloop.com
- Contact Form: www.seenloop.com/contact
If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) — the UK's independent data protection supervisory authority:
- ICO Website: www.ico.org.uk
- ICO Helpline: 0303 123 1113
- ICO Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF